Friday, February 24, 2006

OiH means "Only in Houston"

"Ads are the cave art of the twentieth century."
- Marshall McLuhan

"Advertising is "the lubricant for the free-enterprise system."
- Leo-Arthur Kelmenson

"Advertising is the rattling of a stick inside a swill bucket."

- George Orwell

Houston is home to 20 Fortune 500 companies, but it's nowheresville so far as advertising and marketing are concerned.

A new campaign, "Only In Houston," aims to fix all that.

Starting early next month, the effort kicks into full gear with ads in a range of local publications (Houston Chronicle, Houston Business Journal) and on billboards and radio stations.

In a speech last year to the local ad club, Mr. Congelio implored attendees to check out an early version of thusly: "Go home tonight, pour yourself a nice stiff scotch, a glass of wine, an ice-cold Shiner Bock, or roll yourself a nice big fat one, and check out the site. I guarantee that you will be amazed at the quality of work that you see."

Scotch? Wine? Shiner Bock? Nice big fat one?

Maybe that's the problem with Houston advertising and marketing. Too much partyin' makes Jack a dull boy. And maybe even less creative. But I could be wrong.


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