Thursday, May 19, 2005

Attention, middle-aged, angst-ridden males

Is that a Charger you're driving, Mr. Johnson? Prrrrr, prrrrrrr.
Can't afford a Porsche Carrera for your mid-life crisis? Loser!

Then why not consider a new Dodger Charger?

Chrysler is bringing the venerated muscle car back to your local automobile showroom. The automaker is rolling out the favorite ride of The Dukes of Hazzard with a $60 million ad campaign on June 1.

The main target consumer is 66% male, with a median age of 46, suburban, married with two teens and an average annual household income of some $75,000, says Ad Age.

And a receding hairline, potbelly and a semi-annual case of the hemmies, bubba!
[ad age]

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