Stop the presses ... this just in ... Houston Dynamo player Brian Ching "warms up"
In the journalism business, "localizing" entails inserting whatever local angle there may be in a story that emanates from the outside world.
Hence, in today's "breaking news" story about the USA's 1-1 tie today with Italy in World Cup soccer competition, we get this sentence in the 5th paragraph following a description of a bloody head wound delivered to American Brian McBride:
Houston Dynamo striker Brian Ching warmed up while McBride was treated for his head wound.
There is no other mention of Ching in the story.
I'd bet a nickel a copy editor watching the match in the newroom in Houston inserted the sentence into sportwriter Joe Conway's story, since he or she's been repeatedly leactured by the all-knowing higher-ups to localize, localize, localize.
But I could be wrong.
Anyway, Go Dynamos!
Oh, and USA! USA! USA!
addendum: Hey, whattya know, I just discovered Brian Ching WRITES A BLOG for the Houston daily. Hat tip to Memo.
And a sweeping doff of the hat and bow at the waist to multi-tasking DynamoBrian Ching, too. Can't wait to read his blog description about what it was like warming up during Saturday's Big Match.
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[chron.com]
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