Monday, September 08, 2008

The annals of online presidential "buzz"

This is what Nielsen says:

*As they were in the TV ratings, Barack Obama and John McCain are essentially tied in online "buzz." Obama has a slight edge over McCain in the volume of bloggers who mentioned him during during the two respective conventions. Sarah Palin trailed the two major candidates slightly with an 80% index rating -- which was about three times as large as Joe Biden's.

*Web traffic to was up dramatically during the last week in August, but it was still only half of the traffic generated to

*Similarly, the McCain campaign stepped up its online advertising during the month of August but it still lags far behind the Obama campaign.

If you want more , you can check the Nielsen blog.

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