Wednesday, June 28, 2006

Dow's ad campaign scores!

The Dow Chemical Co. has a new ad campaign called "The Human Element" that already is scoring points in professional Bloggerville.

Memo likes what she sees.

"I refuse to be especially skeptical about these ads," she writes.

Then Memo, who's also an NPR radio guest, hedges her bets, sort of, but not really.

"Hey, maybe they're all creeps. I have no idea. It's still a nice idea to do these ads. It's all very Big Blue Marble ..."

A Dow press release says the company's campaign features "public relations outreach to policy leaders, NGOs, Dow communities and journalists."

The TV ads were launched during the NBC broadcast of the U.S. Open golf tournament. Target audience: policy leaders, leisure class ... uh, golf enthusiasts? Whatever.

Here's what's going on. They're not making any more jobs here. Dow sure as hell isn't. They're all going overseas.

That's why the Dow TV ad features "real people rather than professional actors and includes dramatic environmental and human imagery (a blacksmith in Mexico, children at an orphanage in Namibia, an artist at his studio in Prague) gathered on location on four continents."

We're all just one big happy Blue Marble.

Rejoice in the knowledge that all those manufacturing jobs will be going to folks just like you and me in Mexico, Namibia and Prague ... and China and India and Dubai ... (who, whattya know, just happen to be willing to work a whole hell of a lot cheaper than you and I or our children or granchildren will.)

It makes you feel better, right? Thank you, Dow. Thank you for caring.
~~~~~~~~~~~~~~~
[dow]

4 comments:

Kevin said...

The Dow Chemical Co. has a new ad campaign called "The Human Element" that already is scoring points in professional Bloggerville.

Memo likes what she sees.

"I refuse to be especially skeptical about these ads," she writes.


Some people are easily impressed.

Sadly, she rarely ventures into serious material from STAR section material these days, which is too bad. It's always kind of fun when the Chron's personalities reveal more of themselves, and it's almost always fun reading in her case.

JD Allen said...

But really, they aren't bad spots. Dow ads have always been, to almost quote Homer Simpson, 'the suckiest bunch of suckers that ever sucked.'

These actually aren't that bad.

I understand from a friend of mine that his group of plant designers is working with designers in India. I bet it's tough to go out and measure space in a pipeway from Bangalore.

Maybe they are offshore-ing their TV ads, too.

Don said...

It sucks training your replacement too.

Anonymous said...

What music is that playing during these commercials? I love IT!