Friday, April 15, 2005

Nielsen out of people meter trial

The market trial in Houston of the "portable people meter" -- a new way to measure TV & radio audiences -- will not include Nielsen Media Research. KTRK-TV (Channel 13) is the only media outlet not going along for the experiment (unless they've changed their mind and we haven't heard).

Volunteers in Houston will be wearing the beeper-sized devices during their waking hours, then plug them into a gizmo at night that will send in data. My question is, can you turn the damn things off when you cuss out the dog for crapping in the house?

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