Monday, April 25, 2005

Advertising Elvis


Elvis has been dead since '77, but the business of Elvis goes on.

Elvis Presley Enterprises will soon be running TV ads touting the merits of visiting Graceland, E's home in Memphis. It's the first ad campaign for Graceland, says Ad Age.

"Most kings have a castle. Elvis had a home," the narrator says in one of the spots.

Home movies are shown of E riding a horse, jumping into a swimming pool, riding in a golf cart and performing in Vegas in a sequined cape. One-time wife Priscilla and their toddler baby girl, Lisa Marie, also are featured in the home movies, frolicking at Graceland with The King of Rock 'n Roll in the happy days before Priscilla took up with a karate instructor and Lisa Marie grew up to marry The King of Pop, whose trial for child molestation continues today.

The number to call for tickets is 888 elvislives.
[adage.com]
[elvis.com]

3 comments:

cacafuego said...

Didn't Lisa Marie sell her interest in Elvis Inc. here lately?? I think she received somehting like 100 million but I could be wrong. I remember thinking she sold out kinda cheap.

Banjo Jones said...

she kept Graceland.

Anonymous said...

Elvis glasses still are cool and cheap, though!