Thursday, March 31, 2005

KODA-FM still # 1

The innoffensive sounds of KODA-FM's adult contemporary format have solidified the Clear Channel station's hold on the #1 spot in the Houston-Galveston market, according to Arbitron's latest winter ratings.

KODA has stretched it lead over #2 KLTN-FM, the Univision-owned Mexican regional station, whose market share is slightly slipping and now has Radio One's urban AC KMJQ-FM nipping on the heels of its zapatos.

It looks like KLOL-FM's move to espanol is beginning to pay off, with the Clear Channel station showing solid gains from the late fall, when it jettisoned rock 'n roll, causing baby boomers to predict the End Times had arrived.

There are now 10 radio stations on the Arbitron ratings map in Houston-Galveston playing a Spanish language format, and that doesn't include radio stations like KBRZ-AM here in Brazosport, which plays a Spanish language religious format, that don't have high enough ratings to be listed. Los Angeles has 11. San Antonio has seven.

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