How to get on TV, radio, newspapers and so forth:

Just do something kooky. They will come to you. The kookier the better. Not scary kooky, offbeat kooky.

Like this guy in Seattle. Yes, he has a blog. You had to ask?

Marketing scheme in a kooky disguise? Cheap compared to market rates, given the price of a full-page ad in a major metro newspaper or a 30-second commercial in prime time. But does Lucas really need it?

Oh, he's just a kook, a tried and true staple of a free and vigorous press.